From Strategy to Operational Impact

  • Rotterdam, FIRST tower
  • 24 September 2026
    18:30 - 21:30
  • Pedram Jamalabadi
  • SAP

Large-scale programmes promise value, but too often stall in operations. Buried in legacy systems, business dysynergies and costly customisations. Discover how to reshape your programme into real value and build the key user organisation that makes change stick where it matters most. 

Your host
Pedram Jamalabadi
Pedram Jamalabadi Eswelt consultant Pedram Jamalabadi looks forward to guiding you through the evening.
Apply now to attend

Everything you should know about this event

Must-do programmes such as S/4HANA upgrades, Salesforce re-implementations or company splits absorb serious budget, yet too often leave you with an outdated core, business dysynergies and masterdata headaches. And even a flawless business case can fall apart in operations without the right key user organisation behind it. Discover how to simplify your core, innovate where it counts, and prepare your operations teams so transformation sticks at the point of execution. 

Agenda

18:30 – 19:00 
Walk-in 

19:00 – 19:45 
Minke Smit & Sascha van Dreunen
Session: From necessary evil to value adding: How to reshape must-do large-scale programmes, enabled by AI 

19:45 – 20:00 
Quick break  

20:00 – 20:45
Koert van de Pest & Zain Alneame 
Session: Operationalising digital transformation: Key user organisation and shop-floor execution 

20:45 – 21:30 
Get-together with our speakers and fellow professionals, drinks will be provided.  

For whom

This meetup is interesting for anyone involved in a digital transformation, but especially if you are a C-level executive, Programme Director, Project Manager, Supply Chain Director, or Operations Director.  

Sessions

From necessary evil to value adding: how to reshape must-do large-scale programmes, enabled by AI 

S/4HANA upgrades, Salesforce re-implementations, company integrations and divestitures. These are the programmes you can't skip and the ones that require significant investment, but don't always deliver the value you need. The result is familiar: legacy systems that never fully disappear, business dysynergies, costly customisations, masterdata headaches. If a large-scale programme is on your roadmap, now is the moment to rethink your approach.  

 During this session you'll discover  

  • Why large-scale programmes so often fail to deliver enough value, and require costly additional investment after go-live  
  • How to bring more value by simplifying your core  
  • How to bring more value by innovating where it matters, and owning and evolving your landscape going forward  

 

Operationalising digital transformation: key user organisation and shop-floor execution  

ERP implementations require specific infrastructure preparation, training, skills and experience when introducing ERP systems to operations. Without the right key user organisation and proper preparation of frontline teams, even the best strategy falters. Learn practical lessons on building strong operations teams, getting your people ready for change, and making digital transformation stick where it matters most: at the point of execution.  

During this session you'll discover  

  • How to build the right key user organisation  
  • How to prepare your operations early for change  
  • Why change management and people readiness matter more than technology  

 

The speakers

Minke Smit – Senior Vice President Innovation & Transformation 
Minke is a C-level executive with over 25 years of leadership experience in IT, digital transformation and technology-driven change within international organisations. She has a strong track record in defining and executing technology, data and AI strategies, leading large-scale transformation programmes (>€100m), and delivering sustainable value creation in complex, regulated environments.  

 

Sascha van Dreunen – Senior SAP Programme Manager 
Sascha is a results-driven manager of impactful, value-adding transformations and programmes, specialising in modernising ERP landscapes to a “Digital Core” for easy adoption of the rapidly evolving technology drivers of the Digital Economy. 

 

Koert van de Pest- Supply Chain Director 
Koert draws on 15+ years of supply chain leadership at major food & beverage companies to share practical lessons from large-scale digital transformations. He'll discuss what actually works and what doesn't when implementing digital change in complex manufacturing environments.    

 

Zain Alneame - Lead SAP EWM Consultant  
Zain brings 14 years of SAP supply chain expertise and brings insights on operational execution. As a SAP EWM solution architect, he worked on digital transformations and other complex logistic environments. Zain will share the SAP perspective on warehouse process design, automation integration, and how the right architecture supports strong key user organizations and shop-floor readiness.  

Request your spot for this exclusive event - free access

Welcome to our office

Welcome to our office

Public transport or car?   

The FIRST tower is just a 2-minute walk from Rotterdam Central Station, making it easily accessible by public transport. If you want to come by car, Parkeergarage Schouwburgplein 2 is the best place to park your car (Weenatunnel 50, 3013 AL Rotterdam).  

How to get to the venue?  

The address Weena 794 directs you to Vibe Group. As part of Vibe Group, Eswelt is also located here. When arriving at the FIRST tower, report to the reception desk for elevator access and take the elevator up to the office on the 20th floor. 

Note: Eswelt is not listed separately in the building. 
 

Office info: 
FIRST tower Floor 20 
Weena 794 
Rotterdam

Register Now

Reserve your seat for our upcoming event.









Eswelt (part of Vibe Group) cares about your privacy and will process your personal data as described in our privacy statement.