Moving from IT strategy to endorsed execution

  • Van Der Valk Hotel Zuid
  • 21 November 2024
    18:00-21:00
  • Theo Elzinga, Daniel Tavares Delgado & Remko Buijink
  • SAP

Let’s talk about the digital transformation journey of FrieslandCampina and the power of Enterprise Architecture! Are you involved in the digital transformation within your organisation? Or is your organisation starting or undergoing an SAP or Salesforce project? Join our meetup and gain valuable insights into developing and implementing an architecture strategy that will make your (ERP or CRM) transformation successful. 

Your hosts
Mohammed Al-Hasani & Jaime van Heusden
Mohammed Al-Hasani & Jaime van Heusden Mohammed and Jaime are experienced consultants and look forward to guiding you through the evening.
Register for free

Everything you should know about this event

Discover how Enterprise Architecture serves as a critical enabler for aligning business and IT strategies in ERP and commerce transformations. This session will explore key strategies for collaboration and innovation, offering business and IT leaders essential tools to future-proof their organizations through effective partnerships and cutting-edge technology.

Agenda

18:00 -18:30
Walk-in

18:30 – 19:15 
Theo Elzinga – Enterprise Architecture Lead – FrieslandCampina: ‘North Star Architecture’ 

19:15 – 19:30 
Quick break  

19:30 – 20:15 

Daniel Tavares Delgado – Business IT Director – Global SAP COE – FrieslandCampina: ‘From Architecture to Future Ready ERP Transformation’. 

Remko Buijink -Senior Domain Architect Commerce – FrieslandCampina: ‘Market focused commerce capabilities driven by Architecture principles’. 

The topics

This meetup is interesting for anyone responsible for SAP or Salesforce. And anyone involved in digital transformations. For instance, CFO’s, CIO’s, CEO’s CTO’s, IT Directors, Sales Directors, Finance Directors, Supply Chain Directors, Commercial Directors and Program Managers.  

Some of the things you’ll learn 

  • Engagement and alignment between business and IT 
  • How to work through an ecosystem of external partners 
  • Translating Enterprise Architecture North Star strategy to ERP Transformation that resonates 
  • Supporting diverse user groups through platforms and governance 
  • Driving simplification and harmonization 

Sessions

1. North Star Architecture  

How to come to an agreed and endorsed Enterprise Architecture strategy that is clear, scalable and provides the right level of detail, guidance and principles that can be used to derive domain level architecture strategies and directions. 

2. From Architecture to Future Ready ERP Transformation  

An overview of how FrieslandCampina translated its Enterprise Architecture North Star into a future-focused ERP transformation program aligned with the Corporate Strategy. The session will present the key drivers, the case for change, the approach, and the challenges encountered along the way. Currently at the starting point of this transformation, FrieslandCampina faces numerous dependencies, opportunities, and challenges  

3. Market focused commerce capabilities driven by Architecture principles 

How FrieslandCampina translated its Enterprise Architecture North Star strategy into practical direction to support Commerce capabilities and applications. While ensuring the needs of its businesses are met and the bigger corporate strategy is supported. 

The speakers

Theo Elzinga – Enterprise Architecture Lead – Friesland Campina

Over the past 25 years I have acquired a broad IT and business background in architecture as well as consulting roles within SAP dominated IT landscapes.

In recent years Theo did a lot of research and investigation into Digital architectures, Distributed (IoT) architectures and the Service/Event/Data Mesh approaches. This has resulted in the development of a "Digital Strategy Framework" which includes a practical digital reference architecture and a set of architecture guardrails to ease the planning and implementation of digital capabilities.

Currently Theo is working as Lead Enterprise Architect at FrieslandCampina, one of the largest dairy cooperatives in the world.

 

Daniel Tavares Delgado – Business IT Director – Global SAP COE – Friesland Campina

Daniel Tavares Delgado is an IT leader with over 20 years of experience driving innovation through business architecture, strategy, operations, and technology transformations. He excels in developing and executing business-IT strategies that integrate external market dynamics with internal business factors such as strategy, culture and IT landscape.

With a strong Supply Chain background and extensive experience leading global ERP modernization programs, Daniel has managed teams of 8 to 150+ people and is passionate about developing talent. His leadership is defined by his ability to inspire, influence, and align cross-functional teams to achieve strategic goals.

Daniel also has a proven track record in managing complex IT landscapes, vendor contracts, and budget ranging from $30 million to $120 million. He is a visionary leader committed to helping organizations unlock their potential through technology-driven change.

 

Remko Buijink – Domain Architecture Commerce – Friesland Campina

With nearly two decades of experience in consulting, process expertise and architecture, Remko has gained a deep understanding of diverse technologies and processes. In recent years, his focus has shifted towards architecture, emphasizing the integration of solutions within the broader context of business operations. Addressing user pain points both in the short and long term, whilst keeping focus on optimizing costs and creating flexible and scalable solutions.

Register for this event free of charge

Welcome to our event

How do you get to the venue?

  • Preferably, use public transport. The hotel is next to Amsterdam Rai station (train, tram, and metro) and within walking distance from Amsterdam Zuid station (train, metro).
  • Are you coming by car anyway? Here's information about paid parking at Van der Valk hotel: https://www.hotelamsterdam-zuidas.nl/service-footer/parkeren/

Location

Van Der Valk Hotel Zuid
Tommaso Albinonistraat 200
1083 HM, Amsterdam

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