Redefining ERP & CRM with AI: from real cases to real impact 

AI is beyond the hype - it’s driving real business value in ERP & CRM. Industry leaders will share how AI accelerates digital transformation and creates real impact for organisations. Our keynote sets the stage, followed by breakout sessions per expertise – Dynamics 365, SAP, Salesforce & HR-IT - with practical cases and solutions for your domain. 

18:00 – 18:30 Walk-in  

18:30 – 19:15 Opening & keynote session   

19:15 – 19:30 Break  

19:30 – 20:15 Breakout rooms  

20:15 – 21:30 Get-together with your fellow professionals, drinks will be provided. 

This meetup is presented in English. 

This meetup is for executives and leaders with end responsibility for IT or ERP & CRM, and those driving digital (AI) transformations. Such as CEOs, CIOs, CTOs, IT Directors, Enterprise Architects, and Programme/ Project Managers. 

Keynote session - ‘How is AI going to accelerate digital transformation?’ - Hans van ‘t Riet 

AI is reshaping the rules of digital transformation. This session explores how AI accelerates execution, enables new solutions and business models, and supports adoption—combining strategic insights with real-world practices.  

Breakout sessions 

• Dynamics 365 - ‘How to deliver AI projects successfully in the field of Microsoft Dynamics 365’ - Marc Claasen 

Over 80% of the AI projects fail. In this session the lessons learned will be shared to prevent these mistakes. In addition, a methodology is presented to support the successful delivery of AI projects in the field of Microsoft Dynamics.  

• HR-IT - ‘How AI is transforming HR support at Royal FloraHolland’ - Rens Peperkoorn
  Learn how an AI chatbot will handle 10,000 employee queries per year - from leave policies to HR regulations. And discover the next steps towards connecting AI directly with HR systems. 

• SAP - ‘Is your SAP landscape ready to support high-impact AI processes’ - Robert Eijpe 

Create value with AI in SAP-related business processes. Learn how to identify, prioritise and operationalise AI use cases, address key challenges, and understand the organisational capabilities and IT requirements needed for success. The ICASIO model will be introduced as a practical method to guide this journey. 

• Salesforce - ‘How to and how not to run an AI project’ - Alexander Charles 

3 key factors to getting started and 2 traps to avoid when running AI projects in CRM environments. Learn why adoption and platform fit matter more than the ‘best agent’, how long-term data strategy drives success, and why starting with the right use case is key to building trust and value. 

Hans van ‘t Riet – Strategic Advisor & Thought Leader  

Experienced leader in digital transformation at companies like Philips and Brenntag. Specialised in driving AI-powered change and unlocking innovation value. 
 
Marc Claasen –  Freelance Programme Manager Dynamics, Data & AI 

Proven track record in leading complex international ERP & CRM projects, with focus on Microsoft Dynamics 365 and AI. 
 
Rens Peperkoorn – Manager HR Infrastructure 
Responsible for HR Infrastructure at Royal FloraHolland; led an AI chatbot project that efficiently handled 10,000 tickets annually. 
 
Robert Eijpe – SAP Enterprise Architect  

Strategic SAP Enterprise Architect & Mentor, expert in S/4HANA extensibility, BTP integration, and AI-driven enterprise solutions. 

Alexander Charles – Founder & MD InspireAI 
Founder of InspireAi, leading Salesforce AI & Agentforce partner in EMEA, with unmatched expertise in real-world AI projects. 

Van Der Valk, Zuidas

• Preferably, use public transport. The hotel is next to Amsterdam RAI station (train, tram, and metro) and within walking distance from Amsterdam Zuid station (train, metro). 

• Are you coming by car anyway? Here's information about paid parking at Van der Valk hotel: https://www.hotelamsterdam-zuidas.nl/service-footer/parkeren/  

Address: 

Van Der Valk Hotel Zuid, Tommaso Albinonistraat 200, 1083 HM, Amsterdam